Serums

Serums are highly-concentrated concoctions with the intent of delivering powerful ingredients directly into the skin. Serums allow you to focus on a specific skin concern (wrinkles, discoloratio, acne, etc.) and target that directly. Serums can penetrate deeply into the skin (because their molecular  sixe is v v small) and deliver a very high concentration of active ingredients which makes them mego effective. AKA-nothing diluted and weak about them. they’re like a super-powerful, super-specific recipe MADE to target a skin issue-and solve it.

Serums should be applied after cleansing and toning but before moisturizing so they can deliver powerful ingredients directly into your skin and then be locked in with your moisturizer. NOTE: sometimes less is more-these serums are super potent so 5-10 drops of it should do the trick! (Optional: you can microneedle after applying serum, but before moisturizing so you can get the serum deep into the skin + boost collagen production!)